Skip to main content

Our story

The best-known brand in this region for more than 59 years.

ARMAL / SINCE 1967

Our story: a tradition that builds the future

Historic Armal bathroom

The Armal story began more than 59 years ago, when the brand laid the foundations for its recognition across the Adriatic market. Through decades of consistent quality and reliability, we have built strong relationships with customers, partners and generations of users who expect more from a bathroom than function alone.

From a family business tradition, we have developed a modern and comprehensive brand that today brings together faucets, shower programmes, bathroom furniture, mirrors, accessories and other equipment.

We are building the future on the foundations of tradition while continually advancing our knowledge and experience.

We look ahead with a clear ambition: to expand our portfolio, strengthen our design identity and develop innovative, sustainable and durable solutions for contemporary living spaces. Today, we are present at more than 300 retail locations in Croatia, Slovenia and Bosnia and Herzegovina, and tomorrow we aim to become an even stronger regional partner for complete bathroom furnishing.

Our values

These core values guide everything we do, from product selection to customer service.

Tradition

More than half a century of experience in creating quality bathroom solutions.

Quality

Continuous improvement of products and services to meet the highest standards.

Responsible business

We are committed to sustainability and ethical business practices in every aspect of our work.

Trusted partnership

We build lasting relationships with our partners and clients based on trust and shared success.

Our team

Meet the experts behind our success

Simona Zavratnik

Simona Zavratnik

Managing Director

Suzana Mahović

Suzana Mahović

COO – Chief Operating Officer

Marko Hrgetić

Marko Hrgetić

Head of Procurement

Aleksandra Pavelić

Aleksandra Pavelić

Head of Sales

Aleksandar Franolić

Aleksandar Franolić

Export Manager

Miroslav Salopek

Miroslav Salopek

Field Sales Representative

Saša Čačić

Saša Čačić

Field Sales Representative

Marko Čović

Marko Čović

Field Sales Representative

Sandra Miklec

Sandra Miklec

Sales Department Administrator

Natalija Jović

Natalija Jović

Procurement Officer

Marija Pršir

Marija Pršir

Procurement Administrator

Morena Sršen

Morena Sršen

Head of After-Sales

Mladen Luketić

Mladen Luketić

Service and Installation Technician

Ivana Cindrić

Ivana Cindrić

Sales Associate

0+

Retail locations in Croatia, Bosnia and Herzegovina and Serbia

0+

Years of distribution experience

0

brand bringing together products for complete bathroom furnishing